Before portable counting devices and computer tablets, people needed to count things manually. Farmers had to count livestock and in the fields a neat, portable book was the answer. Of course, the use of tally books is not limited to counting the number of sheep grazing in a field. They can be used for any number of reasons and work fantastically as a unique corporate gift. Since customers receive a horde of gifts each year, a distinctive gift that will be remembered will count in a company's favour. Tally books can be made even more unique through customisation to suit a company's corporate image.
Personalisation
Tally books can be fully personalised with custom covers to represent the intended purpose or a company logo. Furthermore, once the cover is given to the customer, new inserts can be provided each year to continue the relationship between company and customer. Not only does this speak to the longevity of the relationship but it is a bit cheaper than personalising a cover every year. Marketing is the backbone of most companies and can generate a lot of revenue. Personalised tally books will be a constant reminder to current clients about one's business. But what about new customers?
Attracting New Customers
Another great tool in the industry is that of laminating. Certain documents require protection from everyday use and spills, such as restaurant menus. There are a number of laminating options available out there. These include mylar laminating, film laminating and of course, menu laminating. However, as a marketing tool, it can make posters and prints look professional when in the hands of potential customers. Sleek professionalism is always something a business wants to exude to the public. Furthermore, laminating will protect these marketing tools thus increasing their lifetime and effect on potential new customers.
Where to look
Having the idea of personalised tally books or laminating handouts and posters for a company is a great start but a company that provides this service is the next step. Finding a company that offers both laminating and the aforementioned tally books is a great find since it could be one's 'one-stop shop' for all their corporate marketing needs. Consistency with the corporate identity can be achieved by purchasing all one's corporate gifts and stationery from one supplier. Of course, research is always necessary when selecting a supplier as they hold a company's image in their hands. They will be required to do justice to a corporate image or convey a message on a company's behalf so trust is imperative.
So, whether marketing to current customers with an unsung hero in the tally book or drawing in new customers with laminated posters or handouts, customisable solutions are required to stand out from the masses and selecting the right supplier to partner with is important.